I’m Matt Ridenour and will serve as the author of our initial articles and moderator for the blog. Along the way, I expect that my partners and associates at Momentum will participate and I’m hopeful that readers will join in! Over the past several years we’ve been approached on occasion about writing a book about how to launch a start-up. We spent some time reviewing the current offerings and, in general, found them to be interesting reading that provided unique insights into the culture of a particularly successful company or into the broad perspectives, for instance, of venture investors.

However, what we generally found lacking in retail books is real world, in the trenches, advice on how to take a new company from concept to institutional financing. We felt that we could offer up guidance that was more tactical and immediate; rather than writing a book we decided to launch this blog!

Our goal, with this blog, is to give some specific answers to questions such as: what are an investor’s criteria for an investment; how do I prepare my company to be attractive to investors; how do I know that I am ready to approach investors; who should I approach and how should I approach them; what should I expect during the process of raising money and what are the various terms and structures I might encounter.

Our hope is that by seeding the conversation with topics of conversation we’ll stimulate questions that will help us deliver better and more specific advice. We hope it works! And, we hope it is helpful to you.

Trackback URI | Comments RSS