Attached is a very helpful, well written article on the “new rules” for building a successful SaaS model. The article was written by Kyle Murphy, the EVP / CFO of VantageILM, an early stage SaaS company located in Pasadena that serves the finance industry. I would strongly encourage this read if you are building this type of business.

Software Gets A Service Call

By Al Schneider (Vice Charmain, Pasadena Angels) and Joe Platnick (Director, Pasadena Angels)

The Pasadena Angels is a group of over 100 accredited entrepreneurial investors who provide early-stage financing and counsel to emerging companies located in Southern California. Pasadena Angels actively support funded companies with the human and financial resources to enhance their success, and typically serve as advisers and/or directors after funding. The Pasadena Angels invest in early-stage pre-revenue and low revenue companies in a broad range of industries, including but not limited to technology-based companies, that have the potential to build successful businesses based on sustainable competitive advantages in their markets. Continue Reading »

By Richard Berman (founder of Verbfactory, an early stage PR firm)

Back during the dot-com boom, emerging technology and e-commerce companies paid tens of thousands of dollars a month to public relations agencies in the hopes that they would receive positive press coverage. Today’s PR budgets are a fraction of what they were in the heyday of Kozmo.com, Webvan and Pets.com, and reporters are a lot more cynical about anyone claiming to be the “next big thing,” but that doesn’t mean that early-stage companies need to slog away in obscurity. By minding a few basic Ps and Qs, savvy entrepreneurs can maximize the value – and success – of their PR campaigns. Continue Reading »