By Richard Berman (founder of Verbfactory, an early stage PR firm)

Back during the dot-com boom, emerging technology and e-commerce companies paid tens of thousands of dollars a month to public relations agencies in the hopes that they would receive positive press coverage. Today’s PR budgets are a fraction of what they were in the heyday of Kozmo.com, Webvan and Pets.com, and reporters are a lot more cynical about anyone claiming to be the “next big thing,” but that doesn’t mean that early-stage companies need to slog away in obscurity. By minding a few basic Ps and Qs, savvy entrepreneurs can maximize the value – and success – of their PR campaigns. Continue Reading »